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Once Upon A Child offers gently used, high-quality, children’s clothes, toys, furniture, and equipment. In addition to offering a great selection of top-quality, name-brand merchandise, our stores emphasize cleanliness, attractive lighting, and organization. Our store environments present a mainstream retail image and are kid-friendly and entertaining to help parents shop easier.
Our employees are also our customers – parents and grandparents of growing children. They fully understand their customers’ needs and wants, both from a value and function standpoint. They buy only the best items, give customers $$$ on the spot, and price all resale merchandise substantially lower than brand-name retailers to offer superb value.
Once Upon A Child's unique business model allows customers to create their own discount by trading in product they no longer use. We have a strong value proposition: great new and quality used kids stuff at affordable prices.
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Once Upon A Child Fast Facts |
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Average Store Size: |
2,750 to 3,200 square feet |
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Core Customer Group: |
Moms age 25-44 |
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Secondary Customer Group: |
45-65 year old females (includes Grandmothers) |
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Product selection: |
Clothing, toys, accessories, furniture, and equipment for children, infant to pre-teen |
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Product Mix: |
90% gently used
10% new |
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Key Demographics: |
Middle to upper-middle income households
Presence of kids under age 13 |
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Real Estate Location: |
Power strip centers or suburban centers around regional shopping malls |
Interested in more information on Once Upon A Child franchise opportunities? Fill out our Prequalification Form and get started today!
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